From lobbying and issue advocacy to community-based campaigns, Urban Solutions LLC is a full-service firm with the ability to manage and pilot projects from inception to completion while guiding clients through the challenges that come from working with local government.
After serving as Chief of Staff to two Los Angeles City Councilmembers, Morrie Goldman founded Urban Solutions LLC, an MBE-DBE certified firm, in July 2004. Goldman is the Owner and Chief Strategist.
Goldman offers clients more than three decades of experience in government relations, marketing, politics and public affairs, and provides strategic communications counsel on a broad spectrum of issues. He has worked closely with local elected officials, staff and commissioners throughout the City of Los Angeles.
Goldman headed-up political outreach and successfully negotiated and navigated City Council approval of a hotel incentives package for Related’s Equinox Hotel project on Grand Avenue. More recently, he worked with Lightstone in helping secure approvals and City support of an 1,130-room hotel project, at Pico & Figueroa, directly across from the Los Angeles Convention Center.
His portfolio of successful projects includes the first and second Apex Towers, bringing Whole Foods to Downtown, Holland Partner Group’s two high-rise towers on Eighth and Spring, Trammell Crow Residential’s Alexan and Carmel Partner’s 11-acre Cumulus Mixed-Use Project at Jefferson and La Cienega. He currently is working with Clear Channel Outdoor, and a coalition of signage companies, on creation of a Citywide digital signage ordinance.
As a Member of the City Council’s first Redistricting Commission in 2002, Goldman helped draw and win approval of the Council’s previous district boundaries. He also has served as the Council President’s Appointee to the City’s Municipal Access Policy Board (MAPB), which establishes programming policies for the City’s Cable Channel 35. While a Council Deputy, he spearheaded creation and passage of Proposition K, which has generated hundreds of millions of dollars for children’s recreational facilities in the City of Los Angeles.